China’s down comforter and matching bedding industry maintains steady growth in 2026. The updated national standard GB/T 17685-2026 Down and Feather will take effect on September 1, raising overall industry requirements. Quality Comforters set the compliance standard, while Cozy Comforters, Fluffy Comforters and Warm Comforters are upgraded in materials and workmanship
The domestic market size is expected to exceed RMB 33 billion, with a year-on-year growth of around 10%. The market is divided into two segments. Premium Quality Comforters and Fluffy Comforters enjoy strong sales, and products priced over RMB 1,000 see a growth rate above 18%. Budget-friendly Cozy Comforters and Warm Comforters sell well with the support of trade-in policies. Demand for Soft Bed Covers and Stylish Bedding also rises, and complete bedding sets gain popularity.
Minimalist design is the mainstream, which matches well with various stylish bedding. Omnichannel sales cover online, offline and cross-border businesses for different product lines. Driven by global environmental regulations, eco-friendly, hypoallergenic and traceable products are favored by consumers, especially certified Cozy Comforters and Fluffy Comforters
Industry insiders mention that enterprises will seize opportunities, focus on quality and innovation, expand domestic and overseas markets, and advance the high-quality development of the home textile sector.