The 2026 Shanghai Spring Home Textile Expo has recently concluded, with the sleep economy and healthy home living taking center stage. As consumption upgrades, consumers no longer settle for basic warmth; they pursue a full-spectrum sleep experience featuring soft touch, fluffy loft, and reliable quality.
At the show, Cozy Comforters, Fluffy Comforters, and Warm Comforters were on prominent display. Natural cotton, down, and eco-friendly fibers won wide popularity. Quality Comforters, with antibacterial, dust-mite resistant, and temperature-regulating functions, dominated the mid-to-high-end market. Meanwhile, Soft Bed Covers and Stylish Bedding blended trendy colors with minimalist designs, meeting young buyers’ dual demands for comfort and aesthetics.
Industry data indicates that China’s comforter market size exceeded 80 billion RMB in 2026, with an annual growth rate of around 8%. The global duvet market is projected to reach USD 8.67 billion in 2025 and grow to USD 11.44 billion by 2030. Experts note that future comforter trends will center on health, functionality, style, and sustainability. Products combining coziness, fluffiness, warmth, and design will enjoy stronger competitiveness in cross-border markets.